Aldi
Brand Refresh

Our simple approach to the Aldi brand refresh is equal parts confident and purposeful: an adaptable grid, straight-forward typography and vibrant color scheme creates an opportunity for for a greater emphasis on sale items and more impactful messaging.

Credits
Design Director – LaShun Tines,
Associate Creative Director – Antonio Moton,
Mike Wilgus – Senior Designer,
Creative Director – Matt Marcus.

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