The Aquafina Sparkling brand illustrates the “Simply More Interesting” lifestyle through portraiture, waves of color and revamped core AFS brand elements. The rebrand of AFS utilizes subject matter that expresses interesting life choices, interesting details and interesting lifestyles. Completed at R/GA/Hustle.
Design Director – LaShun Tines, Designer – Adam Daniels
Senior Experience Architect – Zach Schloss, Senior Digital Producer – Sam Zuba,
Junior Art Director – Jessie Bohannon, Creative Director – Jeff Canzona,
Associate Creative Director – Antonio Moton, Creative Director – Matt Marcus
Senior Writer – Laura Novack