Case Construction is built on the principle that simple is better. Steeped in more than 150 years of know-how, Cases equipment is an evolution of fine-tuned products designed to solve real world challenges.
As a freelance Senior Art-Diretor/ACD at Designory, I was asked to develop iterations for Case’s web refresh RFP.
Utilizing their pre-established and articulated brand methodology, our first iteration focused on developing a concept that allowed for a evolving brand story as well as social and news updates via the integration of a adaptable visual tile navigation.
Our second exploration provided for a media-rich, Parallax experience that brought consistent brand language and service offerings to the fore, while providing a foundation for communicating to an expanding, global consumer base.