Irvine Company
Brand Refresh Pitch

Irvine Company is a diversified, privately held real-estate management, development and investment company with operations throughout coastal California. During my tenure as a senior freelance creative at Digitas, I was asked to ideate a comprehensive brand refresh across traditional and digital touch points.
Through refocusing existing brand elements (with an emphasis on a cleaner more accessible visual point of view) we created a visual language for print, digital (traditional) and mobile experiences. Additionally, our exploration offered an amenity-based content strategy for social.


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