McDonald's
I'm Lovn It. 

For the McDonald's refresh, our team was tasked with reintroducing the "I'm Lovn It" brand platform. The refresh touted clever messaging and playful icons as well as a fresh, vibrant and modern point of view. Via packaging, animation and identity guidelines our team developed a cohesive visual design system that ensured brand consistently across every touchpoint.

Unreasonable obsessions deserve an unreasonable good home entertainment experience. Our design explorations for the "Unreasonably Good" campaign for Samsung delved into ideating on creating adaptive design systems driven by typography, iconography, surrealism and historical movements in art.