URG_Logo

Unreasonably
Good.

 

Project Credits
LaShun Tines - Design Director
Fazel Sayeh - Senior Designer
Danielle McCoy - Senior Designer
Hui Oy - Senior Designer
Gregory Jacobson - Senior Designer

Agency
Wieden and Kennedy (PDX)

Unreasonable obsessions deserve
an unreasonable good home entertainment experience. Our design explorations for the "Unreasonably Good" campaign for Samsung delved into ideating on creating adaptive design systems driven by typography, iconography, surrealism and historical movements in art.

Unreasonable obsessions deserve an unreasonable good home entertainment experience. Our design explorations for the "Unreasonably Good" campaign for Samsung delved into ideating on creating adaptive design systems driven by typography, iconography, surrealism and historical movements in art.

Samsung_UG_Streetlevel_Mural_Mockup-Recovered-Recovered
Samsung_UG_Store
URG_SocialPostB
Samsung_UG_MagazineMockupC
Samsung_MagazineLayoutD
Samsung_UG_SocialB
URG_Wildposting
URG_Left
URG_Right
URG_TimessquareA
Samsung_UG_MagazineMockup
Samsung_UG_Numerology
Samsung_MagazineLayoutC
Samsung_MagazineLayoutB
Samsung_UG_Endcard_Explo_Fuse_V01
URG_WildpostingB