EAS_FIFA23_Logo_Primary_Simple_Vertical_White

EA Sports
FIFA 23.

 

Project Credits
Sara Phillips - Creative Director
LaShun Tines - Design Director
Designers: Joan Comellas - Designer
Nicole Wang - Designer
Shantanu Sharma - Designer
Lead Integrated Producer - Danielle Magee
Group Strategy Director - Nathan Goldberg
Jason Scheuermann - Design Producer

Agency
Wieden and Kennedy (PDX)

For the final installment of EA Sport's FIFA franchise we collaborated with Blink directors Vince Tigre and Marcus Cidreira to create a rousing spot with appearances by Kylian Mbappé, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil van Dijk, Jack Grealish and Chloe Kelly.

Additionally, we developed a vibrant, contemporary identity, which focused on the careful consideration and simplification of the previous identity’s core elements.

For the final installment of EA Sport's FIFA franchise we collaborated with Blink directors Vince Tigre and Marcus Cidreira to create a rousing spot with appearances by Kylian Mbappé, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil van Dijk, Jack Grealish and Chloe Kelly.

Additionally, we developed a vibrant, contemporary identity, which focused on the careful consideration and simplification of the previous identity’s core elements.

EA-Sports_FIFA-23_Wildposting
EA-Sports_FIFA-23_VerticalH
EA-Sports_FIFA-23_VerticalD-1
EA-Sports_FIFA-23_NYCBillboardB
EA-Sports_FIFA-23_VerticalB3
EA-Sports_FIFA-23_VerticalF