EA Sport's
It's In The
Game.
Project Credits
LaShun Tines - Design Director
Angela Adesuwa - Senior Designer
Arielle Wilkins - Senior Designer
Seth Shelman - Senior Designer
Michael Frediani - Design Producer
Samm Oduro - Design Producer
Crystal Thomas - Brand
Camille Cheeks-Lomax - Brand
Agency
Wieden and Kennedy (PDX)
Our goal for the launch of EA Sports first-ever consumer facing campaign was to create a visual POV that builds from what sports fans know and love about EA Sports to envisioning a future where EA redefines all of sports culture and what every fan brings to it.
For the final installment of EA Sport's FIFA franchise we collaborated with Blink directors Vince Tigre and Marcus Cidreira to create a rousing spot with appearances by Kylian Mbappé, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil van Dijk, Jack Grealish and Chloe Kelly.
Additionally, we developed a vibrant, contemporary identity, which focused on the careful consideration and simplification of the previous identity’s core elements.
