LaShun Tines - Design Director
Joan Comellas - Design Lead
Eddie Bong - Designer
Katey Beasley - Designer
Wieden and Kennedy (PDX)
The Challenge: How can 27 silhouettes find a consistent editorial voice? Our design explorations for the proposed Snkrs App editorial content series "Is It The Shoes" were inspired by throw-back color-ways and the bombastic cadence of 90's hip-hop: when jazz-infused tracks and high-top fades ruled the scene.
For the final installment of EA Sport's FIFA franchise we collaborated with Blink directors Vince Tigre and Marcus Cidreira to create a rousing spot with appearances by Kylian Mbappé, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil van Dijk, Jack Grealish and Chloe Kelly.
Additionally, we developed a vibrant, contemporary identity, which focused on the careful consideration and simplification of the previous identity’s core elements.