Samsung's
DreamGround.
Project Credits
LaShun Tines - Design Director
Avery Jarge - Designer
Danielle McCoy - Senior Designer
Gregory Jacobson - Senior Designer
Katey Kahanu - Design Producer
Eloise Murphy - Design Producer
Agency
Wieden and Kennedy (PDX)
As the world sought ways to safely
open up to concerts, sporting events and other live experiences, Samsung marked the moment by debuting Dreamground, a live AR experience that fosters creativity and exploration.
Dreamground offers consumers both
a physical and digital playground through a combination of physical structures, on-screen animation,
and custom AR functionality. The Dreamground experience is now accessible at Hollywood Park in Los Angeles and the company’s flagship experiential store, Samsung 837,
in New York City.
As the world sought ways to safely open up to concerts, sporting events and other live experiences, Samsung marked the moment by debuting Dreamground, a live AR experience that fosters creativity and exploration.
Dreamground offers consumers both
a physical and digital playground through a combination of physical structures,
on-screen animation, and custom AR functionality. The Dreamground experience is now accessible at Hollywood Park in Los Angeles and the company’s flagship experiential store, Samsung 837, in New York City.
As the world sought ways to safely
open up to concerts, sporting events and other live experiences, Samsung marked the moment by debuting Dreamground,
a live AR experience that fosters creativity and exploration.
Dreamground offers consumers both
a physical and digital playground through a combination of physical structures,
on-screen animation, and custom AR functionality. The Dreamground experience is now accessible at Hollywood Park in Los Angeles and the company’s flagship experiential store, Samsung 837, in New York City.
