Meta Rayban
Super Bowl LIX.
Project Credits
LaShun Tines - Creative Director
Ryan Wesley Peterson - Creative Director
Brian Loehr - Executive Creative Director
Mariano Cassisi - Creative Director
Rachel Mendelssohn - Art Director
Ziphorahh Roxas - Program Director
Eloise Murphy - Design Producer
Agency
Meta (Reality Labs)
RayBan Meta's biggest campaign to date: Kris Jenner, Chris Hemsworth and Chris Pratt joined forces to launch RBM's Super Bowl LIX spot.
Directed by Matthew Vaughn, the campaign kicked-off during the most-watched Super Bowl (in television history) and spanned several films, digital out of home (in Times Square and Los Angeles) print, social and traditional web.
As the world sought ways to safely open up to concerts, sporting events and other live experiences, Samsung marked the moment by debuting Dreamground, a live AR experience that fosters creativity and exploration.
Dreamground offers consumers both
a physical and digital playground through a combination of physical structures,
on-screen animation, and custom AR functionality. The Dreamground experience is now accessible at Hollywood Park in Los Angeles and the company’s flagship experiential store, Samsung 837, in New York City.
As the world sought ways to safely
open up to concerts, sporting events and other live experiences, Samsung marked the moment by debuting Dreamground,
a live AR experience that fosters creativity and exploration.
Dreamground offers consumers both
a physical and digital playground through a combination of physical structures,
on-screen animation, and custom AR functionality. The Dreamground experience is now accessible at Hollywood Park in Los Angeles and the company’s flagship experiential store, Samsung 837, in New York City.
